Fortegra’s playbook for safer, higher-quality insurance leads
Industry
Insurance
Read Time
3 min
Summary
Fortegra partnered with ActiveProspect to solve critical lead quality and compliance challenges in a highly competitive insurance market. By implementing LeadConduit and TrustedForm, Fortegra was able to filter out uncontactable and non-compliant leads in real time, prioritize brand-new opportunities, and protect the business from TCPA litigation. The result was cleaner lead flow, faster speed-to-contact, reduced waste, and measurable ROI—without sacrificing compliance.
130 leads rejected per hour through real-time filtering
20% cash savings by rejecting bad leads before purchase
1 TCPA lawsuit successfully mitigated using TrustedForm proof of consent
Problem
Like many insurance companies, Fortegra was struggling to find fresh, valid leads at the right price. A significant portion of purchased leads were either uncontactable—due to bad phone numbers or incorrect information—or already too old to convert effectively. In a shared-lead environment, even a delay of minutes meant competitors had already made contact.
At the same time, Fortegra faced growing TCPA risk. Fraudulent leads and professional litigators increased concern around whether proper consent had actually been collected. With rising competition and stricter compliance scrutiny, Fortegra needed a solution that could improve lead quality, reduce waste, and provide defensible proof of consent—without slowing down sales operations.
Solution
Fortegra found the right fit with ActiveProspect’s lead optimization and compliance platform. By implementing LeadConduit, the team gained the ability to buy only brand-new, contactable, high-quality leads—filtering out bad phone numbers, known litigators, invalid emails, foreign IP addresses, and aged leads in real time.
With LeadConduit in place, we now have a higher confidence level in knowing that when the phone rings, it’s a real lead—which has changed the whole psychological complexion of our sales floor.”
John Klemin, Vice President
TrustedForm added a critical layer of protection by independently documenting consumer consent. When Fortegra faced a TCPA lawsuit, the team was able to show a TrustedForm session replay showing the consumer explicitly consenting—effectively stopping the claim. Together, LeadConduit and TrustedForm allowed Fortegra to move faster, reduce risk, diversify lead vendors confidently, and scale acquisition without compromising compliance.
Company
Founded in Georgia, Fortegra has grown into the second-largest credit insurer in the United States. Now a public company, Fortegra offers more than 50 insurance and warranty solution products worldwide and continues to expand operations with a strong focus on efficiency, compliance, and sustainable growth.
