Meredith’s Path To Scaling Newsletter Subscriber Acquisition Efforts

Meredith Corporation is a publicly held media and marketing services company that engages consumers through local and national media groups covering entertainment, food, fashion and lifestyle, news, business and finance, and more.

As a large organization looking to scale their newsletter subscriber acquisition through emerging lead generation platforms, Meredith was in dire need of a platform that could help capture and manage massive amounts of data from safe sources.

Download the full case study to learn how the ActiveProspect platform enabled Meredith to easily onboard and test new partners, protect their database from bad emails, and eliminate manual newsletter subscriber capturing processes.