Introducing Angi Leads and Angi Ads integrations in LeadConduit
As the lead generation ecosystem continues to evolve, it’s critical that integrations keep pace with changes in how data is delivered, structured, and supported. To ensure long-term reliability and improved data handling, we’re excited to…
Lead Generation World 2026 recap
The ActiveProspect team kicked off the year in signature fashion with a return to Lead Generation World (LGW) 2026. Long regarded as the premier event for performance marketing and lead generation professionals, LGW 2026 once…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…
Top 6 bot detection tools to try in 2026
Bots have become one of the biggest hidden threats to digital marketing and sales operations. While automation powers growth in many areas, malicious bots quietly undermine campaigns by submitting fake leads, inflating traffic metrics, draining…
What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…