Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…
The ultimate guide to lead generation for technology developers
Lead generation has always been a crucial element for growing businesses, but for technology and engineering developers, it’s more than just gathering contacts – it’s about using advanced tools and automations to streamline and optimize…
How strategic partnerships help you navigate risks and maximize rewards
In our recent webinar, “Partnering for success: Navigating risk and reward in lead gen”, expert speakers Michael Peronto, Director of Professional Services at ActiveProspect, and Dan Lilly, Compliance Officer at Excel, delved into the impending…
Data & business intelligence lead generation guide
In today’s data-driven landscape, maximizing the quality and insights derived from your leads is essential for successful marketing strategies. ActiveProspect’s suite of tools empowers data scientists to optimize lead quality and insights by enhancing leads…
Prior express consent for TPMOs: CMS Medicare issues new rules
The Centers for Medicare & Medicaid Services (CMS) has recently taken steps to enhance consumer safeguards within the Medicare Advantage (MA), Medicare Part D, and Medicare Supplement plans market. Through a newly issued ruling, CMS…