In today’s lead generation ecosystem, trust and transparency matter more than ever. Whether you’re buying or selling, knowing who you’re working with can make the difference between a lasting partnership and a missed opportunity.

That’s why we’re excited to announce the release of Company Profiles in ActiveProspect. A new way to showcase your business, strengthen relationships, and unlock more opportunities with your partners.

Why Company Profiles?

Until now, buyers and sellers in ActiveProspect had limited visibility into their partners. Connections were functional, but they lacked the credibility-building context needed to foster stronger collaboration.

With Company Profiles, you can now:

  • Share key company details (name, description, tenure on ActiveProspect).
  • Share which verticals you operate within; home services, insurance, etc.
  • Display the number of connections.

This simple but powerful update creates a foundation of trust across the ActiveProspect ecosystem.

How it works

When you connect with a partner in ActiveProspect, you’ll now be able to view their company profile. 

Profiles include:

  • Company name
  • Company description
  • Account tenure (“ActiveProspect customer since…”)
  • Lead verticals
  • Number of connected partners

And for your business, you’ll be prompted to complete your own profile. Making sure you put your best foot forward with every partner you work with.

Why it matters

Building a complete company profile isn’t just about filling in fields. It’s about:

  • Credibility – Partners want to know they’re working with a legitimate, transparent business.
  • Trust – Highlighting the number of connections made.
  • Opportunity – A strong profile makes you more attractive to potential partners.

The more complete your profile, the stronger your position in the ActiveProspect network.

What’s next

This is just the beginning. Company Profiles are the first step toward larger network features. Completing your profile now ensures you’re ready to benefit from these future capabilities.

Ready to build your profile?

If you’re already an ActiveProspect customer, log in and complete your profile today.

Not on ActiveProspect yet? Now is the perfect time to get started

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