ActiveProspect is excited to announce the hiring of Margaret Wise for the position of Chief Revenue Officer (CRO). As CRO, Wise will be responsible for the revenue and growth of ActiveProspect, delivered across the Marketing, Sales, Success, and Partnership functions.
Wise is an industry veteran with over 20 years of relative tech experience. Before joining ActiveProspect, Wise most recently served as the CRO of ClickDimensions where she helped lead the company’s revenue team and drive engagement and growth with their digital marketing investments. Prior to that role, she was the CRO for the leading national marketing services agency, Arke, for six years.
Margaret balances strategic vision with operational discipline, facilitating the team collaborations required to leverage customer experience as a competitive differentiator. Her experience over the past two decades has shaped her perspectives on how companies can leverage technology to create winning experiences that attract and retain customers and partners.
“I’m thrilled to be joining this growing team that is on a mission to make consent-based marketing the best channel for customer acquisition. The expanding market opportunity, combined with the team’s drive, passion, and core values, drew me to the organization.”
ActiveProspect is a SaaS platform on a mission to make consent-based marketing the best method for customer acquisition. ActiveProspect’s comprehensive product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting independent proof of consent, and save money by providing new levels of data insights and control.