ActiveProspect announces Nik Pai as Chief Product Officer
ActiveProspect, the platform for consent-based marketing, is pleased to announce the appointment of Nik Pai as its Chief Product Officer (CPO). In this role, Pai will spearhead the company’s product strategy, development, and innovation, driving growth and scaling the platform to meet the demands of the rapidly evolving digital marketing landscape.
With a background that spans over twenty years in product leadership, entrepreneurship, and technology innovation, Pai is a seasoned addition to the ActiveProspect team. His prior roles at Preset, Shortcut, and Hootsuite, along with the experience of founding and leading LiftMetrix, a social media analytics company acquired by Hootsuite, have uniquely prepared him to lead and drive this next chapter of his career.
In his role as CPO, Pai will be at the helm of ActiveProspect’s product roadmap, ensuring that the platform continues to deliver exceptional value to customers. He will lead cross-functional teams, including Product Management, Growth, User Experience (UX), and Engineering, to develop and execute innovative solutions that meet the evolving needs of marketers and businesses.
“I’m thrilled to welcome Nik as our new Chief Product Officer. Nik’s exceptional leadership in product innovation and his proven track record of driving growth make him the ideal leader to elevate our product strategy and deliver even greater value to our customers.” – Steve Rafferty, CEO of ActiveProspect
About ActiveProspect
ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape.
Our flagship product, TrustedForm is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.
