PRESS RELEASE — April 22, 2024

ActiveProspect Inc., the platform for consent-based marketing, announced today that Amanda Nevins has joined ActiveProspect’s executive team as Chief Financial Officer (CFO). In this role, Amanda will lead the Accounting, Finance, Legal, and Human Resources functions.

With a career spanning over two decades in executive financial and operating leadership roles, Nevins navigates complex landscapes of both publicly held and private equity/VC-backed companies. Her expertise in SaaS-based technology companies spans across diverse industries. In her roles as CFO/COO, Amanda has consistently demonstrated a keen financial acumen, steering organizations towards growth and scale, and enhancing their valuation.

She has held many notable positions, including: CFO of All Web Leads (AWL) where she helped deliver strong growth supporting both the customer acquisition marketing division and the independent insurance agency division. CFO at CSIdentity (CSID), where she played a pivotal role in the company’s $360 million sale to Experian. As CAO at, Amanda’s leadership was transformative as she helped the company double in size and played a critical role in due diligence processes, culminating in the landmark sale to for over $1 billion dollars. 

Amanda’s achievements have not gone unnoticed, she has received numerous awards such as Profile in Power, Best CFO-Middle Market, and an inclusion in the Treasury and Risks 100 Most Influential People in Finance. Amanda is also committed to making a difference in her field and is on the advisory board of the CFO leadership council in NY and was previously the co-Chair in Austin, TX.

“I’m excited to welcome Amanda to our team. Her deep expertise in customer acquisition marketing and driving financial success makes her the perfect fit to spearhead our next phase of growth.” – Steve Rafferty, CEO of ActiveProspect

Amanda Nevins’ appointment supports ActiveProspect’s commitment to attracting top talent and fostering a culture of excellence and innovation. Her leadership will play a pivotal role in guiding the company’s financial strategy and driving sustainable growth in the years to come.

Connect with Amanda on LinkedIn

About ActiveProspect, Inc.

ActiveProspect is a SaaS platform on a mission to make consent-based marketing the best method for customer acquisition. ActiveProspect’s comprehensive product suite empowers companies to increase conversion rates by taking real-time action on leads, protect themselves from litigation by documenting independent proof of consent, and save money by providing new levels of data insights and control.