The recAP
Compliance
The top 10 FCC TCPA questions and answers for lead gen businesses
TL;DR Overview Businesses rely heavily on communication technologies, including websites, telephone dialing technologies, and text messaging, to reach customers. However, these channels must operate within the legal telemarketing framework set by the Telephone Consumer Protection…
A complete guide to TCPA SMS consent for marketers
SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of proper…
TCPA compliant leads: A compliance-first guide for buyers and publishers
TL;DR Overview If you buy leads, you’re under pressure to hit cost-per-acquisition (CPA) targets,and you need leads you can actually call or text legally, not “maybe compliant” leads that turn into complaints, blocked numbers, or…
Understanding Do-Not-Call rules: The complete guide
The rise of telemarketing has led to stricter regulations to protect consumers from unsolicited calls. One of the most well-known parts of these regulations is the Do-Not-Call (DNC) rules, which dictate how businesses and telemarketers…
Understanding FTC and FCC regulations for marketing
Digital marketing moves fast, and keeping up with the rules is key to protecting your brand and avoiding costly mistakes. Two of the most important regulatory bodies are the Federal Trade Commission (FTC) and the…