The recAP
Compliance
A complete guide to TCPA SMS consent for marketers
TL;DR SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of…
The ultimate TCPA lead buyer compliance checklist
TL;DR Overview Knowing the TCPA rules is only part of lead buyer compliance. The real challenge is building those requirements into your lead-buying workflow. A lead may look legitimate, but if the publisher failed to…
Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview Most businesses treat bot traffic like a rounding error. Something the dev team deals with. Something you fix later, once the marketing budget stops working. That’s the mistake. If your business runs on…
TCPA consent: The complete guide for marketers
TL;DR Overview TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement,…
Understanding Do-Not-Call rules: The complete guide
TL;DR Overview The rise of telemarketing has led to stricter regulations to protect consumers from unsolicited calls. One of the most well-known parts of these regulations is the Do-Not-Call (DNC) rules, which dictate how businesses…