The recAP
Compliance
Safe, scalable, and smart: How legal marketers can win with compliance
The legal marketing landscape is rapidly evolving—bringing with it new challenges, regulations, and opportunities. In our webinar, “Scaling legal marketing with confidence through compliance,” industry experts Earl McCarthy (Sales Director at ActiveProspect), Cason Carter (CEO…
Compliance and conversion: How marketers can have both
For modern marketers, especially those in performance-driven industries like Financial Services, Insurance, and Home Services, success often feels like a balancing act between two critical forces: Compliance and conversion. On one hand, staying on the…
TCPA consent: The complete guide for marketers
TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement, in order…
New feature: TrustedForm Verify 1:1 Consent Check
UPDATE: The FCC’s proposed one-to-one consent rule has been officially scrapped. Originally set to take effect on January 27, 2025, the rule would have required that consumer consent be explicitly tied to the individual seller…
How to achieve seamless one-to-one consent with TrustedForm Verify
UPDATE: The FCC’s proposed one-to-one consent rule has officially been canceled. The FCC originally planned to enforce its new one-to-one consent rule, requiring that consumer consent be tied directly to the specific seller making contact,…