The recAP
Lead Acquisition
How to implement a successful call transfer strategy
When a consumer is ready to act, speed matters. Whether it’s a pressing need or an impulsive desire, if there’s friction in the buying process, they’ll move on fast. That’s why having a streamlined, well-structured…
How to buy business leads online: 5 best practices to follow
If you’re exploring ways to grow your pipeline fast, learning how to buy business leads efficiently can be a force multiplier. Buying leads is different from building them organically: you’re acquiring contactable prospects generated by…
Big win for consent-based marketing
At ActiveProspect, we’ve always believed in transparency, accountability, and putting consumers in control of their data. That’s why we’re excited to share a major legal victory that reinforces those values – and clarifies an important…
Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…