The recAP
Lead Generation
What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
How to build a compliant and scalable first-party lead gen strategy
The lead generation landscape is undergoing a major transformation. Across industries—especially mortgage, education, and financial services—brands are rethinking how they acquire and manage leads. After years of reliance on third-party providers, many brands are expanding…
A guide to generating bathroom remodeling leads
More than half of all American homeowners remodel their homes each year, and this number is expected to continue to grow as more people are opting to remodel old or existing homes as opposed to…
The imperative role of compliance in telemarketing and lead generation
In our webinar, “Minimize litigation risks through sustainability in third-party lead gen,” industry leaders Margaret Wise, CRO at ActiveProspect, and Michele Shuster, Managing Partner at McMurray & Shuster, LLP, came together for a powerful discussion.…
Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…