The recAP
Lead Generation
The imperative role of compliance in telemarketing and lead generation
In our webinar, “Minimize litigation risks through sustainability in third-party lead gen,” industry leaders Margaret Wise, CRO at ActiveProspect, and Michele Shuster, Managing Partner at McMurray & Shuster, LLP, came together for a powerful discussion.…
Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…
The ultimate guide to lead generation for technology developers
Lead generation has always been a crucial element for growing businesses, but for technology and engineering developers, it’s more than just gathering contacts – it’s about using advanced tools and automations to streamline and optimize…
Leads 101: The Lead Seller’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…
Leads 101: The Lead Buyer’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process usually involves three separate parties: the consumer (otherwise known as the lead itself), the lead…