The recAP
Uncategorized
Have an Idea for a New Feature? We’d Love to Hear It
Our customers are a fertile source of great ideas for new product features and functionality. So as we work to continually improve our products, we want to make sure you have an easy, direct way to contribute…
Oh, Canada! CASL Anti-Spam Law Goes into Effect July 1
Canada’s Anti-Spam Legislation goes into effect July 1, and American marketers who believe that compliance with the United States’ CAN-SPAM Act also will cover their activities in Canada could be setting themselves up for a rude and expensive surprise […]
A 3-Step Strategy for Blocking Bot-Generated Internet Leads
It’s a shocking statistic. According to Interactive Advertising Bureau estimates, 36 percent of all Web traffic is fraudulent, and bots are the chief culprits. And as marketing dollars continue to pour into digital media, it’s an epidemic that could get much worse […]
Phunware and the “Software of Things”
Mobile is already reaching its evolutionary limits and the future of digital marketing is multiscreen – at least that’s the way Phunware CEO Alan Knitowski sees it. Knitowski was the featured speaker at the June meeting of 512 Interactive, a bi-monthly meetup group created to promote networking and knowledge sharing […]
Lead Qualification Case Study: Infant Nutrition
An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]