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A 3-Step Strategy for Blocking Bot-Generated Internet Leads
It’s a shocking statistic. According to Interactive Advertising Bureau estimates, 36 percent of all Web traffic is fraudulent, and bots are the chief culprits. And as marketing dollars continue to pour into digital media, it’s an epidemic that could get much worse […]
Phunware and the “Software of Things”
Mobile is already reaching its evolutionary limits and the future of digital marketing is multiscreen – at least that’s the way Phunware CEO Alan Knitowski sees it. Knitowski was the featured speaker at the June meeting of 512 Interactive, a bi-monthly meetup group created to promote networking and knowledge sharing […]
Lead Qualification Case Study: Infant Nutrition
An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]
Lessons in Good Taste
There’s nothing quite like bringing a family together over a meal. For our Q1 2014 company meeting, the ActiveProspect family gathered at The Lamar Culinary Center located within the Whole Foods Market mother ship store…
An Austin-Style Makeover
It was the classic inner vs. outer beauty contradiction. The modern industrial interior of the vintage warehouse that serves as ActiveProspect headquarters has a lot to brag about. The 6,000-square-foot building’s previous tenant, well-known Austin marketing agency Milkshake Media, left behind an interior distinguished […]