Excel Impact scales compliant, high-quality leads with ActiveProspect
Industry
Insurance
Read Time
3 min
Summary
Excel Impact partnered with ActiveProspect to scale its insurance lead generation while maintaining quality and compliance. Using LeadConduit, TrustedForm Insights, and layered verification filters, the company reduced risky and low-quality leads, rejected more than 1,000 known litigators in 90 days, increased daily quality lead submissions by 60–70%, and saved over $20,000 per month through cost-tiered verification.
$20,000K saved per month
60–70% increase in daily quality lead submissions
1,000+ known-litigator leads rejected in 90 days
Problem
As lead volume grew across owned and affiliate sources, Excel Impact struggled to maintain consistent workflows, control overages, verify consent, filter risky leads, and preserve quality and buyer confidence.
Solution
Excel Impact optimizes its LeadConduit flows using proven strategies from similar businesses. Excel Impact uses TrustedForm Insights—including Lead Age, Time on Page, and Page Scan—alongside litigator, DNC, phone, and email filters before certificate retention. Cost-tiered verification helps control costs while delivering fresher, compliant, higher-quality leads.
The product speaks for itself, but your team is the big part of it… It’s increased quality, made our buyers happier, and improved compliance.”
Ryand Gottschalk, Affiliate Partnerships, Excel Impact
With ActiveProspect’s support, Excel Impact saved $20,000+ through cost-tiered verification. LeadConduit integrations and TrustedForm Insights filtered stale, invalid, and risky leads—including 1,000+ known litigators in 90 days—while daily quality submissions grew from 18,000–27,000 to 35,000–43,000, strengthening compliance and buyer confidence at scale.
Company
Excel Impact generates and optimizes high-quality, compliant insurance leads across Medicare, health, life, auto, and home through owned websites and affiliate partnerships.
