How Next Call Club saved $300K+ with TrustedForm Insights
Industry
Insurance
Read Time
3 min
Summary
Next Call Club isn’t another lead generator. It’s a lead-buying and optimization platform built by insurance agents who experienced firsthand the frustrations of poor-quality leads. By combining relationships with more than 48 lead suppliers, sophisticated quality controls, and ActiveProspect’s TrustedForm®, Next Call Club helps insurance agencies purchase higher-quality leads while eliminating fraud, compliance risks, and low-intent traffic before they reach agents.
Over $300K saved on leads unlikely to convert
More than 20% low-quality leads rejected.
22% reduction in the company’s lead return rate
Problem
Insurance agencies face mounting pressure to produce new business as renewal revenue declines and sales expectations rise. That demand has flooded the purchased-lead market with bot traffic, fraud, low-intent consumers, unreliable publishers, and potential compliance concerns.
Next Call Club needed a dependable way to evaluate leads across its supplier network and prevent poor-quality submissions from reaching its agency customers.
Solution
By using TrustedForm Insights, Next Call Club can evaluate lead quality in real time and reject submissions associated with bots, blocked domains, and other unwanted attributes. These insights help the company pursue the right lead at the right price.
TrustedForm is table stakes. If someone won’t pass TrustedForm, the conversation is over.”
Andrew Filar, CEO and Co-Founder of Next Call Club
TrustedForm Insights helped Next Call Club reject more than 20% of incoming leads by accepting leads that closely matched their buyer requirements, reduce its return rate from 25% to 3%, and save over $300,000. The company can now protect its customers from poor-quality inventory while continuously refining its lead-buying strategy.
Company
Next Call Club helps insurance agents grow profitably through qualified leads, outbound calling, analytics, sales training, consulting, and customized marketing strategies.
