A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
The best places to buy law firm leads online
If your law firm needs a steady pipeline of qualified leads, then buying law firm leads online can be a game-changing strategy. Whether you’re scaling a growing practice or filling a gap in your intake…
How much does it cost to buy leads: A guide for lead buyers
Buying leads can feel like walking into a marketplace with no price tags. Costs vary wildly between industries, vendors, and lead types, and without a clear understanding of what drives those costs, it’s easy to…
How to build a compliant and scalable first-party lead gen strategy
The lead generation landscape is undergoing a major transformation. Across industries—especially mortgage, education, and financial services—brands are rethinking how they acquire and manage leads. After years of reliance on third-party providers, many brands are expanding…
Is buying leads worth it? Pros and cons for potential lead buyers
Buying leads can seem like a fast track to filling your pipeline, but is it the right move? For many marketing and sales teams, purchasing leads feels like a practical way to scale quickly, cover…