TCPA rules: What is changing and how to adapt to the new regulations
The TCPA (Telephone Consumer Protection Act) regulations are constantly evolving to keep up with the ever-changing paradigms of online marketing and online consumer habits. As a marketer, it’s important for you to stay up-to-date and…
Harnessing CRM & AI to navigate performance marketing
In our recent webinar “Shaping CRM success: The key to compliance and growth,” our Vertical Leader of Financial Services, Michael Peronto, and the Chief Growth Officer at Shape, Scott Payne, delved into the transformative potential…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
Understanding the FCC one-to-one consent rule update
Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? If not, you may be leaving your business vulnerable to hefty fines and damage to your reputation. In…
TCPA compliance verification guide for lead buyers
The Telephone Consumer Protection Act (TCPA) is a federal law that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent before reaching out to consumers. For lead buyers who…