Tag: consumer package goods
![Lead qualification software helps identify expectant mothers](https://activeprospect.com/wp-content/uploads/2014/06/Infant-Nutrition.jpg)
Lead Qualification Case Study: Infant Nutrition
An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]