The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
Understanding FTC and FCC regulations for marketing
In the ever-evolving world of digital marketing, it’s essential to keep up with the rules to protect your brand and avoid penalties. Two of the most important regulatory bodies are the Federal Trade Commission (FTC)…
Understanding AI’s potential and risks in an evolving TCPA landscape
In our latest webinar “AI’s Moral Compass: Harnessing its good and confronting its dark side”, we engaged in an in-depth discussion with our Chief Revenue Officer (CRO), Margaret Wise, Michele Shuster, Attorney Partner at MacMurray…
TCPA Update: Get consent or use a rotary phone
Ever since the FCC strengthened the requirements to comply with the Telephone Consumer Protection Act (TCPA) in October 2013, marketers have had a number of questions. One of the biggest questions was around the definition…
Lead Certification Panel at LeadsCon Las Vegas 2013
It was a pleasure speaking at LeadsCon on March 20, 2013 in a panel discussion titled: “I See What You See: Removing Risk & Adding Trust Into the Lead Generation Transaction.” I was joined on…