New feature: Improved Conversion Feedback for Salesforce users
Closing the loop between lead acquisition and revenue just got a whole lot easier. We’re excited to announce the launch of Improved Conversion Feedback for Salesforce, designed to help ActiveProspect customers get deeper insights into…
Smarter, faster, stronger: What’s new at ActiveProspect this summer
ActiveProspect’s Summer Product Webinar delivered an in-depth look at Q2 product updates and previewed upcoming enhancements for Q3. Hosted by Caitie Clarke, Director of Core Products, the session featured product managers from across the company:…
Buy roofing leads: The 5 best lead providers
If you’re in the market to buy roofing leads, the real challenge isn’t whether to buy; it’s where to buy them and how to ensure every dollar drives results. Whether you’re expanding into new territories,…
Enagic TCPA settlement: A $27M wake-up call for marketers
In one of the largest TCPA settlements in recent years, water filtration company Enagic agreed to pay over $27 million after being sued for allegedly placing unauthorized robocalls to millions of consumers. The kicker? Most…
Compliance and conversion: How marketers can have both
For modern marketers, especially those in performance-driven industries like Financial Services, Insurance, and Home Services, success often feels like a balancing act between two critical forces: Compliance and conversion. On one hand, staying on the…