TCPA text messages: Rules and regulations guide for 2026
Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and avoiding…
TCPA class action lawsuits explode: 2025 on track to shatter records
The message for businesses is simple: You cannot afford to be careless about Telephone Consumer Protection Act (TCPA) compliance in 2025. With plaintiff firms scaling up, lawsuits spiking, and regulatory interpretation pitfalls everywhere, the TCPA…
TCPA consent: The complete guide for marketers
TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement, in order…
A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
TCPA compliance checklist: Best practices for your marketing
You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone calls, sit…