New in LeadConduit: Reporting for free seller accounts

At ActiveProspect, our mission is to make consent-based marketing the best channel for customer acquisition. A big part of that is helping buyers and sellers work better together. That’s why we’re excited to announce a new update: Free LeadConduit accounts for sellers now include access to limited Reports.
Why this matters
If you’re a lead buyer, your sellers play a critical role in the quality and performance of your campaigns. Until now, sellers using free LeadConduit accounts could only view submission docs. Leaving them in the dark about what was really happening with their leads.
With this update, sellers gain visibility into how their leads are performing in your flows. By giving sellers access to clear success, failure, and error counts, you empower them to identify issues quickly, align expectations, and ultimately improve the quality of the leads they send you.
What’s included in free Reports
Free seller accounts will now see:
- Stats for sellers: Counts of leads they’ve submitted to buyers, broken down into Success, Failure, and Error.
- Stats for buyers: Counts of leads received from connected sellers, also broken down by outcome.
These reports are automatically available—no setup required. While sellers won’t have access to event-level details or CSV exports (those remain part of paid accounts), they’ll gain enough insight to better understand their performance and take action.
How this benefits buyers and sellers
- For buyers: Stronger alignment with your partners, improved lead quality, and more time saved troubleshooting issues.
- For sellers: Actionable insights to optimize their submissions and build stronger relationships with buyers.
- For everyone: A more transparent, collaborative ecosystem that drives results.
If you’re a LeadConduit user that buys leads, now is the time to invite your sellers to join ActiveProspect for free. They’ll get access to valuable reporting tools, and you’ll gain better visibility into the quality of every lead flowing into your business.