Introducing the Snapchat Native Lead Ads Integration for ActiveProspect
Advertisers can now bring leads generated through Snapchat Native Lead Ads directly into ActiveProspect, where they can document consent with TrustedForm and manage lead delivery through LeadConduit. The new integration gives businesses a simpler way to add Snapchat to their lead generation strategy without creating a separate process for capturing, documenting, and routing leads.
Expand Your Social Lead Generation Strategy
Snapchat gives advertisers another opportunity to reach consumers through native lead generation campaigns. However, generating the lead is only the first step. Advertisers also need a reliable way to receive leads quickly, document the consumer’s consent experience, and deliver each lead to the appropriate sales or marketing system.
The Snapchat Native Lead Ads integration connects that entire process through ActiveProspect.
How the Integration Works
When a consumer submits a Snapchat Native Lead Ad:
- The lead is delivered to ActiveProspect.
- A TrustedForm Certificate is generated for the lead.
- LeadConduit processes the submission according to the advertiser’s configured rules.
- The lead is routed to the advertiser’s CRM, dialer, contact center, or other downstream system.
This creates a consistent workflow from lead capture through follow-up.
TrustedForm Consent Documentation for Snapchat Leads
Many advertisers follow up with leads by phone or text and need visibility into how consumer consent was captured. TrustedForm creates an independent record of the lead generation event, helping advertisers document consent and support their broader compliance programs.
By associating a TrustedForm Certificate with each Snapchat lead, advertisers can provide their marketing, sales, legal, and compliance teams with greater transparency into the lead capture experience. TrustedForm supports compliance efforts but does not guarantee compliance with any law or regulation. Advertisers remain responsible for reviewing their campaigns, disclosures, and outreach practices with their own legal counsel.
Manage Snapchat Leads Through LeadConduit
LeadConduit helps advertisers process and deliver Snapchat leads using the same workflows they rely on for other acquisition channels. Customers can use LeadConduit to:
- Receive Snapchat leads in real time
- Apply validation
- Standardize and enhance lead data
- Route leads based on business rules
- Deliver leads to CRMs, dialers, and other systems
- Monitor lead events and delivery outcomes
For existing LeadConduit customers, the integration provides a convenient way to add Snapchat without introducing another disconnected lead management process.
Why Add Snapchat to Your Lead Mix?
Relying too heavily on a single acquisition channel can limit reach and make lead generation programs more vulnerable to changes in costs, performance, or audience availability. Adding Snapchat can help advertisers:
- Diversify their social lead sources
- Reach new audiences
- Test new campaigns and offers
- Manage social leads within a consistent workflow
- Maintain consent documentation across channels
- Scale lead generation without increasing operational complexity
The integration is especially relevant for businesses in industries where phone and text follow-up are central to the customer journey, including insurance, financial services, mortgage, home services, solar, education, healthcare, and legal services.
Keep the Systems You Already Use
The Snapchat Native Lead Ads integration does not require advertisers to replace their CRM or rebuild their downstream sales process. ActiveProspect works within the advertiser’s existing technology environment, helping connect Snapchat lead delivery to the systems and teams already responsible for follow-up. This allows businesses to expand into a new acquisition channel while maintaining established routing, validation, and operational processes.
Get Started with Snapchat Native Lead Ads
To begin using the integration:
- Launch or identify a Snapchat Native Lead Ads campaign.
- Configure Snapchat as a source in LeadConduit.
- Connect the appropriate CRM or downstream destination.
- Begin receiving Snapchat leads with TrustedForm Certificates.
Turn Snapchat Leads Into Trusted Opportunities
The Snapchat Native Lead Ads integration brings together social lead generation, consent documentation, and lead management in one connected workflow. With Snapchat, TrustedForm, and LeadConduit, advertisers can expand their reach while maintaining the transparency and operational control needed to act on every lead with confidence.
Ready to get started? Contact ActiveProspect to learn more about the Snapchat Native Lead Ads integration.
