Finding the right partners in lead generation shouldn’t be time-consuming, manual, or uncertain. But for many buyers and sellers, that’s exactly what it is today. Relying on referrals, events, and cold outreach to form new relationships.

We built the Seller Directory to change that.

What is the Seller Directory?

The Seller Directory is a curated, in-platform directory of verified lead sellers within ActiveProspect. It gives buyers a centralized place to discover partners and request introductions, while giving sellers a way to showcase their expertise and connect with qualified buyers.

Instead of starting from scratch, both sides can begin with more context, more confidence, and a clearer path to partnership.

Why we built it

Across the ecosystem, one challenge consistently comes up: It’s not discovery that’s broken, it’s trust and fit.

Buyers often spend significant time validating sellers before even determining if there’s a real opportunity. Sellers, on the other hand, invest time qualifying buyers who may not be ready or aligned.

The result? Slower deal cycles, missed opportunities, and a lot of wasted effort on both sides.

The Seller Directory addresses this by creating a more structured, transparent, and trusted way to evaluate potential partners before the first conversation even happens.

What buyers can do

With the Seller Directory, buyers can:

• Discover verified sellers in one centralized place
• Evaluate partners based on key criteria like vertical, lead type, and capabilities
• Send introductions directly through the platform

This means less time searching and more time focusing on partnerships that are actually worth pursuing.

What sellers can do

For sellers, the directory creates a new path to:

• Showcase your company profile and areas of expertise
• Get discovered by buyers actively looking for partners
• Receive introduction requests from qualified prospects

Instead of relying solely on outbound efforts, sellers can now connect with buyers who are already aligned and interested.

Built on trust and verification

Not every seller is listed in the directory. To ensure quality, sellers must meet baseline requirements, including:

• Verified domains
• Active connections on the platform
• Generation of TrustedForm certificates
• A completed company profile

This helps ensure that buyers are engaging with credible, active participants in the ecosystem. Not unknown or unvalidated sources.

A better starting point for partnerships

The Seller Directory isn’t just about making connections. It’s about improving the quality of those connections. By standardizing profiles, introducing verification, and enabling structured introduction requests, the directory helps both buyers and sellers start conversations with more context and confidence.

Get started

• Buyers: Complete your company profile to start exploring the directory and requesting introductions
  • Must have LeadConduit activated
  • Must be a contracted customer
• Sellers: Apply to be listed in the Partner Program and begin connecting with buyers already active on the platform

The Seller Directory is just the beginning. As we continue to evolve the experience, our goal is simple: Help you build stronger, more valuable partnerships, faster.