Batch De-Duplication

While we’ve long had the ability to allow lead generators to de-duplicate leads prior to submission using our pre-ping functionality in SuppressionList, this functionality requires real-time querying prior to real-time submission. We’ve found that, often, lead generators have unique business processes which require identifying known duplicates prior to implementing these processes, ensuring they deliver the highest quality lead data.

To accommodate these unique workflows, we’ve added the ability to allow users to upload a CSV to LeadConduit. This will check the client’s SuppressionList for known duplicates, and return a CSV with the results for each line item. In this way, duplicates can be checked quickly and easily without implementing a real-time query from a webform.