The recAP
ROI Report: The Value of TCPA Protection
Companies that purchase leads face a wide range of challenges: lead prices that go up while quality goes down; the time-consuming complexity of adding new lead vendors; and frustrated sales teams that struggle with poor…
PODCAST: Technology and Home Improvement Lead Gen
Are you using technology to qualify and get the best results for your leads? ActiveProspect Home Services Sales Director, Ruben Ugarte, joins the Lead Gen Leaders podcast to discuss how consent-based marketing methods can change…
The Power of the Pixel:
Pay affiliates more for real leads – not for junk Anyone who tries to generate leads via affiliate marketing programs learns quickly that ensuring quality leads can be a challenge, but the good news is…
ActiveProspect Acquires LeadsBridge
ActiveProspect Acquires LeadsBridge Acquisition expands its consent-based marketing platform globally. Austin, Texas, February 11, 2021 – ActiveProspect, the SaaS platform for consent-based marketing, today announces the acquisition of LeadsBridge, the leading provider of integration software between…
How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely
Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…