Austin, Texas, May 9, 2019 (PRWEB) – ActiveProspect announced today the release of Custom Reports for LeadConduit. LeadConduit is a real-time lead optimization platform designed for companies engaged in online lead generation. It serves a critical role for digital marketers, handling data integration, validation, enhancement, filtering, and routing. Now, with custom reporting, it provides advanced reporting capabilities to drive better performance.

With the release of LeadConduit’s Custom Reports, users can slice and dice their data any way they want. Most importantly, custom reports will allow users to narrow which pieces of data are the most significant, which will help them identify their top key performance indicators (KPIs).

Christian Chapa, Sr. Director of Advertising Sales at Luxe Ads has found this new feature to be highly beneficial, “The recent LeadConduit custom reports feature update has provided my team with the capability of running reports on revenue earned in real-time across all campaign opportunities. This has saved my team the time and effort in running reports manually on a campaign-by-campaign basis. Given the tendency of some advertisers to apply month-end billing adjustments to invoices based on source successes, the ability to adjust the sale price within each flow has permitted us to calculate daily revenue fairly accurately on a flow by flow level.”

The ability to customize reports means that all LeadConduit customers will be able to get unprecedented views of their data and they’ll be able to:

  • Run a conversion report based on any data attribute
    Reports are only limited by the data the user decides to include in LeadConduit.
  • Run reports using 3rd party or enhanced data
    See how additional data from enhancement services correlates to conversions.
  • Group and filter data
    Group by data like domain, city, campaign_id, lead source, for example, and filter by the same types of data to only see what is necessary.
  • Configure, save and view real-time changes
    Save any custom report and view data in saved reports being updated in real-time.
  • Export any report via CSV
    Users can pull data anytime and export it as a CSV file.
  • Look at lead spend and cost per conversion
    Custom reports show conversion rates and cost per conversion metrics for any data point.

As a new feature, Custom Reporting is currently available to all account plans at no additional cost.

ActiveProspect CEO and Founder, Steve Rafferty is excited to launch this significant new feature. Rafferty says, “LeadConduit has long been recognized as a robust platform that allows marketers to take real time action on their leads. Now, with custom reports, it offers marketers the insights they need to better understand the data points that are driving performance.”

About ActiveProspect

ActiveProspect is a marketing SaaS company for online lead acquisition, enabling real-time data decisions. The product suite (LeadConduit, TrustedForm and SuppressionList) handles integrations, data verification, data enhancement, and consent documentation for legal compliance (TCPA). ActiveProspect has processed over 1 billion Internet leads for leading brands across a wide range of industries. For more information, please visit ActiveProspect.

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