Buy solar leads: Top providers & proven strategies
For solar business owners and managers actively seeking new customers, a steady pipeline of qualified leads can make the difference between flat sales and sustained growth. If you’re already searching phrases like buy solar leads online, where to buy solar leads, or best solar lead providers, you’re past the “why” stage. You know you need more leads, and you’re ready to find the right partner.
In this guide, we’ll break down the advantages of buying solar leads online, list five of the best solar lead providers, and outline best practices for purchasing and managing leads so you get the highest ROI without putting your business at compliance risk.
Why buy solar leads online?
Buying solar leads online gives you immediate access to potential customers who have already expressed interest in solar solutions. Instead of spending months building a marketing funnel from scratch, you can connect with high-intent prospects today.
Here are a few key advantages:
- Speed to market – Buying solar leads eliminates the long lead time required to generate inbound interest.
- Scalability – You can increase or decrease your lead volume based on seasonality, demand, and sales capacity.
- Targeted reach – Many providers allow you to filter by location, homeownership, roof type, credit score, and more.
- Predictable costs – Pay-per-lead or subscription pricing lets you forecast customer acquisition costs.
Where to buy solar leads: 5 best solar lead providers
When evaluating where to buy solar leads, look for vendors with proven experience, transparent lead generation practices, and options to verify consent. Here are five reputable providers for solar businesses:
1. SolarReviews
SolarReviews is a trusted consumer platform connecting homeowners to vetted solar installers. Leads come from visitors actively researching solar options, making them high-intent.
Why they stand out: Strong brand trust and homeowner education tools increase close rates.
2. Modernize
Modernize specializes in home improvement leads, including solar. Offers targeting by ZIP code, system size, and customer intent.
Why they stand out: Large volume capacity and CRM integration options.
3. Clean Energy Experts
Clean Energy Experts is focused exclusively on renewable energy. Provides real-time lead delivery with filters for location, homeownership, and credit.
Why they stand out: Exclusive and shared lead options, plus a track record in solar marketing.
4. EnergySage
EnergySage operates a solar marketplace that educates homeowners and connects them with installers. Leads come from people comparing multiple quotes.
Why they stand out: Highly engaged consumers who are motivated to choose a provider quickly.
5. QuoteWizard (Solar Vertical)
QuoteWizard is a performance marketing network with lead generation in multiple home services verticals, including solar.
Why they stand out: Large partner network and data-driven targeting capabilities.
How to buy solar leads: Best practices
Even if you find the perfect vendor, the way you purchase, verify, and manage your leads is just as important as where you get them. Here are five best practices:
1. Request transparency in lead source
Ask every provider exactly how and where leads are generated. Look for partners who can document consent and share landing page examples.
2. Use TrustedForm to document third-party consent
When you buy solar leads from third-party vendors, you need proof that each lead gave permission to be contacted. TrustedForm, an ActiveProspect product, generates an independent certificate showing when, where, and how consent was obtained.
This certificate can be critical for TCPA (Telephone Consumer Protection Act) compliance and helps protect your business from lawsuits.
3. Scrub leads in real time with LeadConduit
Lead quality can make or break your ROI. LeadConduit automatically filters, enriches, and routes leads based on your rules. You can reject leads missing consent language, filter duplicates and litigators, and append data like credit scores—all in real time.
This not only improves close rates but also prevents wasted sales effort.
See how Momentum Solar was able to optimize their lead flow and save millions thanks to LeadConduit.
4. Start with smaller batches
Before committing to large volumes, test a provider with a smaller batch of leads. Measure conversion rates, lead quality, and customer acquisition cost.
5. Mix exclusive and shared leads
Exclusive leads cost more but face less competition. Shared leads are cheaper but require fast follow-up. Many solar businesses find success with a mix of both, balancing cost and opportunity.
Learn more about how to drive growth in Home Services here.
Bringing it all together
When you’re ready to buy solar leads, the right approach combines trusted vendors with strong verification and lead management tools. By choosing a reputable provider, documenting consent with TrustedForm, and optimizing your process with LeadConduit, you can confidently scale your solar business without compromising on compliance or wasting resources.
Buying solar leads online isn’t just about filling your pipeline—it’s about ensuring every lead is qualified, documented, and ready for conversion. In a competitive market, this combination of speed, quality, and compliance can give you a lasting edge.
