In the world of digital marketing and lead generation, ensuring the quality of leads is critical. That’s where ActiveProspect and its innovative product, TrustedForm, come in. 

This guide will cover the basics of ActiveProspect, explain what TrustedForm is, and why a TrustedForm Certificate is so important. We’ll also go over how TrustedForm works and how it can be a game-changer for publishers and advertisers who want to certify and increase the value of their leads.

Who is ActiveProspect?

ActiveProspect is an all-in-one consent-based marketing platform that sits between your lead sources and revenue stack. 

Here’s what we do, in real time:

  • Provide transparency into lead origin
  • Document consent to contact opt-in transactions
  • Route lead data through third-party integrations or add-on services
  • Direct prospect data to your sales and marketing systems
  • Safeguard you from TCPA risk before outreach

All this helps you convert more and waste less resources. 

ActiveProspect certifies over 1B+ leads/year and is the trusted leader in the industry when it comes to consent-based marketing.

What is TrustedForm?

TrustedForm is the ultimate compliance solution for documenting TCPA consent on digital lead capture forms. It helps you maintain independent proof of consent while gaining performance insights that let you optimize lead acquisition and routing.

TrustedForm offers different products. Here’s how each helps you:

  • TrustedForm Certify documents lead events in the form of a TrustedForm Certificate that can be used as evidence to prove how leads were generated. 
  • TrustedForm Retain stores certificates and makes them readily available during the statute of limitations for marketing related laws.
  • TrustedForm Verify helps check for prior express written consent to enable use of regulated technology and otherwise restricted actions. 
  • TrustedForm Insights allows you to make informed decisions to optimize lead-buying strategies and maximize your ROI.

Be aware that TrustedForm Certify only allows you to generate a certificate for each lead coming from a landing page or website that has installed our software development kit (SDK). This free service does not automatically offer TCPA protection, but is the first step toward compliance.

What is a TrustedForm Certificate?

A TrustedForm Certificate is a digital document that captures and verifies the lead generation process. It includes a step-by-step record of the consumer’s interaction with the lead form, including the data submitted, and the timestamp, providing transparency and accountability.

How it works

When a consumer submits a form on a website, TrustedForm captures this interaction in near real time. The Certificate is then generated, providing a comprehensive audit trail that can be shared with partners and clients to provide transparency into how the lead was generated.

CTA_TFCertDemonstration

Supported for all websites

Generate certificates for any website, enabling widespread use of TrustedForm. Whether you own the site or work with third-party publishers, you can document leads from various sources, ensuring unmatched coverage and transparency.

Enhancing publisher trust

For publishers, TrustedForm Certify is a valuable tool that not only certifies leads but also builds trust with buyers. By providing a transparent and verifiable lead generation process, publishers can enhance their reputation and increase their value in the market.

Capturing every detail

Each TrustedForm Certificate captures the consumer data, time and date of the interaction, and the URL where the lead was generated. This comprehensive audit trail leaves no question about the origin and history of the lead.

How does TrustedForm work?

Step 1: Add TrustedForm Certify to your web forms

In order to use TrustedForm Certify, which is available for free, you need to follow the instructions in the TrustedForm application which includes adding a javascript snippet to your web forms. When TrustedForm Certify is incorporated into a publisher’s lead generation forms, it starts capturing data right away.

This seamless integration is designed to record every interaction, beginning the moment a consumer engages with the form. See the recommended TrustedForm web form integrations available.

CTA_TFDemo

Step 2: Near real-time capture

As your potential customer fills out the form, TrustedForm Certify gets to work, capturing each keystroke, mouse click, and action in real time. This meticulous process ensures that every interaction is crystal clear and verifiable.

Step 3: Certificate generation

Once your form is submitted, TrustedForm Certify creates a Certificate. This TrustedForm Certificate includes all the information captured, such as the consumer’s input, the time of submission, and the URL of the lead form. This record is stored securely and is protected against tampering.

Step 4: Distribute the Certificate

You, the publisher, can send the TrustedForm Certificate to your advertisers and partners with ease. The process appends the certificate URL to your leads, so no extra work is necessary. The certificate acts as clear and verifiable proof of the lead’s authenticity and quality.

Step 5: Store the Certificate

Once the TrustedForm Certificate is created for a lead, our platform stores it for 90 days. During this time, you can use TrustedForm Retain to store a copy of it long term. In that case, it will be stored in your account for 5 years, allowing you to have easy access to it in case you need it. If you don’t retain the Certificate within 90 days, it will be deleted forever with no possibility of ever retrieving it.

Step 6: Streamline the process

If you’re buying hundreds or thousands of leads, you can’t possibly check Certificates for each one of your leads. Thankfully, TrustedForm Verify helps you automate the process by programmatically monitoring that your requirements for the disclosures used to obtain prior express written consent are satisfied and presented digitally in a one-to-one manner to scale your auditing capabilities.

Introducing TrustedForm’s bot detection solution

TrustedForm now goes beyond documenting consent with the launch of a bot detection solution designed to identify and block bot-generated leads at the point of submission.

While a TrustedForm Certificate shows how a lead was generated, TrustedForm Bot Detection adds critical context by analyzing whether that submission was made by a real human or automated software. Using behavioral and environmental signals captured within each TrustedForm Certificate—such as interaction timing, typing cadence, scrolling behavior, and execution environment—Bot Detection flags non-human activity that traditional bot detection technology tools often miss. 

This allows publishers and advertisers to filter or reject bot-generated leads before they enter downstream systems, protecting lead quality, safeguarding TCPA compliance, and preventing fake or fabricated consent from creating legal, financial, or reputational risk.

Bot-detection-CTA

How does TrustedForm help publishers and advertisers?

TrustedForm is the bridge to trust for publishers and advertisers. It offers a clear, verifiable record of lead generation, making it easy to confirm the legitimacy of leads. This, in turn, builds stronger business relationships and bolsters credibility.

Enhancing lead quality

TrustedForm meticulously records lead data, right down to the consumer’s form engagement. This level of detail empowers publishers and advertisers to pinpoint high-quality leads, boosting conversion rates and the overall success of their campaigns.

Simplifying compliance

For publishers and advertisers, adhering to regulatory standards is non-negotiable. TrustedForm streamlines this process by offering a thorough audit trail. This confirms when lead generation efforts are in line with specified rules, minimizing the risk of penalties and audits.

Improving operational efficiency

By automating the lead certification process, TrustedForm saves you time and resources. The real-time capture and certificate generation streamline your workflows, allowing your team to focus on other critical aspects of your business.

Strengthening market position

TrustedForm empowers publishers and advertisers to stand out in the market. The capability to deliver verified, top-tier leads distinguishes them from the competition, enhancing their appeal to clients and partners.

Conclusion

TrustedForm is a game-changer in the digital marketing industry. It allows publishers and advertisers to work together to ensure that every lead has been properly generated, providing a level of transparency that is unmatched by other solutions.

In a world where trust is paramount, TrustedForm offers a straightforward and effective way to certify leads. By integrating this tool, publishers can enhance their reputation and secure better business relationships. Advertisers, on the other hand, have peace of mind that they are abiding by the law and have a way of proving that in case of litigation.

CTA_demo1

Stay in the loop! Subscribe to the recAP email list to get our latest updates and insights.