Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…
TCPA Revocation of Consent: Rules & Compliance Guide
This guide draws on insights originally shared by attorney Puja Amin (Partner, Troutman Amin, LLP) and TCPA expert Tammy Glover Fowler (Legal & Compliance Director, Contact Center Compliance) during ActiveProspect’s FCC webinar series, and has…
TCPA guidelines: Best practices for beginners
TL;DR Overview If your business has just started thinking about TCPA compliance, you’re not alone—and you’re right to take it seriously. The Telephone Consumer Protection Act (TCPA) is one of the most important US laws…
TCPA guidelines: Best practices for beginners
TL;DR Overview If your business has just started thinking about TCPA compliance, you’re not alone—and you’re right to take it seriously. The Telephone Consumer Protection Act (TCPA) is one of the most important US laws…