The recAP
Lead Acquisition
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
A guide to lead sources for lead acquisition
Leads don’t just appear; they all come from somewhere. And once you’re running a few campaigns or buying from a couple of vendors, that “somewhere” starts to matter fast. The lead source is the label…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…
How to choose the best roofing lead providers
Choosing between lead roofing companies can feel like choosing between crews you have never seen on a roof. On paper, they all promise “exclusive” appointments and “high-intent” homeowners. In reality, some fill your calendar with…
Top 6 bot detection tools to try in 2026
Bots have become one of the biggest hidden threats to digital marketing and sales operations. While automation powers growth in many areas, malicious bots quietly undermine campaigns by submitting fake leads, inflating traffic metrics, draining…