The recAP
Marketing
Research: Email verification and multi-method hygiene
We are passing on some new research that was shared with us by our friend Chuck Davis of Webbula. For those of you who aren’t familiar with Webbula, they provide email verification and hygiene services.…
Branding inconsistency is costing you a pretty penny
Imagine grabbing a can of Coca-Cola from a vending machine. You hear the familiar sound of the aluminum plunk through the machine, as your hand reaches instinctively for the cold can. Something is off, though.…
Tenfold: How to Build a Successful Email Marketing Campaign
This article was originally published by Tenfold and can be read in its entirety here. As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will…
Publishers: Are Your Leads Ahead of the Curve?
Anyone who has spent time in the lead generation industry knows that change is constant. Regulations, compliance, and assurances of lead quality continue to evolve and impact the way publishers conduct business. The sooner publishers…
Facebook Lead Ads: 5 Actions for Success
At LeadsCon West in Las Vegas earlier this month, I had the pleasure of speaking on a panel titled “From Likes to Leads: Leveraging Facebook Lead Ads for Customer Acquisition”. With me were with Sona…