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Marketing
Grow and Rejuvenate your Martech Stack in 2018
This was originally published by Scott Brinker on ChiefMartec.com as the second of “3 New Year’s resolutions for your martech stack in 2018.” The text in full can be found here. The digital world continues…
Lead Generation vs. Lead Acquisition: What is the difference?
The phrases “Lead Generation” and “Lead Acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “Customer Acquisition” category, each refers to different parts of the…
Add Co-Registration to Your Marketing Mix
Check out this article titled “3 Reasons to Add Co-Registration to Your Marketing Mix” by Jennine Rexon of Rex Direct. I have known Jennine for almost 15 years and have a tremendous amount of respect…
We’ll Be At LeadsCon West
If you’re attending, we’d love to meet with you! Let us know if you’d like to set up a time to meet or just stop by booth number 407 on the trade show floor.