The recAP
Marketing
The end of reliable email verification?
I just read the following blog post by Vince Cersosimo, CEO of Webbula, titled “Reliable Email Verification May Be Gone Forever”. This type of straight talk seems to be increasingly rare in the marketing industry…
Research: Email verification and multi-method hygiene
We are passing on some new research that was shared with us by our friend Chuck Davis of Webbula. For those of you who aren’t familiar with Webbula, they provide email verification and hygiene services.…
Branding inconsistency is costing you a pretty penny
Imagine grabbing a can of Coca-Cola from a vending machine. You hear the familiar sound of the aluminum plunk through the machine, as your hand reaches instinctively for the cold can. Something is off, though.…
Tenfold: How to Build a Successful Email Marketing Campaign
This article was originally published by Tenfold and can be read in its entirety here. As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will…
Publishers: Are Your Leads Ahead of the Curve?
Anyone who has spent time in the lead generation industry knows that change is constant. Regulations, compliance, and assurances of lead quality continue to evolve and impact the way publishers conduct business. The sooner publishers…