The recAP
sms
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…
TCPA text messages: Rules and regulations guide for 2025
Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and avoiding…
A complete guide to TCPA SMS consent for marketers
SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of proper…
How does the new FCC TCPA text message update affect your marketing program?
During our recent webinar “Mastering TCPA compliance in your SMS marketing program” we had the chance to sit down with attorney and TCPA compliance expert Alexandra Krasovec, Partner at Manatt, Phelps & Phillips, LLP to…
SMS marketing do’s and don’ts with the new FCC TCPA regulations
In our recent webinar, “Actionable strategies for TCPA-compliant texting and lead gen,” our Director of Professional Services, Michael Peronto, gathered experts Kristen McCormick, Head of Marketing at Hatch, and Bryan Behan, Senior Marketing Consultant at…