The recAP
TCPA
Watch ActiveProspect Speak on TCPA Compliance at LeadsCon 2021
As performance marketers, we know that compliance is a top priority. With shifting regulations and new legislation, it’s a complicated balancing act to continue bringing in leads without opening your company up to costly litigation. …
The Art of the Message: SMS Strategies That Convert
Let’s face it: Today’s consumers are getting burned out from an overwhelming amount of email and call marketing. Spam folders, call flagging, and call blocking are all making it harder for performance marketers to get…
10 Best Practices for Outbound Dialing Productivity
This post was originally covered in a presentation by Nima Hakimi, CEO at Convoso, and Lisa Leight, VP of Marketing at Convoso, at Contact.io 2021. With the ever-increasing competition in the lead gen space, outbound…
What Marketers Need To Know About Florida’s “Mini-TCPA” Law
On July 1, 2021, Florida’s new telemarketing bill went into effect. This bill amends the Florida Telemarketing Act (FTA) and the Florida Do Not Call Act in a number of ways, reinstating at the state…
What The Supreme Court’s Ruling on ATDS Definition Means For Marketers
Over the years, there has been a tremendous amount of time and money spent arguing about the TCPA’s definition of an automatic telephone dialing system, or ATDS: “…Equipment which has the capacity — (A) to…