Fake leads: How to mitigate the risk of lead fraud
If you buy leads, you’ve probably run into them. The form fill looks complete. The name appears legitimate. The phone number connects. The email doesn’t bounce. On paper, it’s all presumably real human information. But…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
10,000 New Leads? Nope: Form Spam
I recently noticed we had almost 10,000 leads submitted on our company website contact form in the last month. That would have been great news, if they were real! Unfortunately, most were junk as we…
A 3-Step Strategy for Blocking Bot-Generated Internet Leads
It’s a shocking statistic. According to Interactive Advertising Bureau estimates, 36 percent of all Web traffic is fraudulent, and bots are the chief culprits. And as marketing dollars continue to pour into digital media, it’s an epidemic that could get much worse […]