The impact of new privacy laws on the lead generation game
As you may already know, there are some groundbreaking TCPA laws that were passed by the FCC last month that are going to shake up the lead generation game. These laws are going to have…
FCC closes lead generator loophole
Today, the FCC approved a new ruling that has “closed the lead generator loophole” by mandating calls made using regulated technology can only be made to consumers by specific brands (FCC refers to them as…
TCPA Update: Get consent or use a rotary phone
Ever since the FCC strengthened the requirements to comply with the Telephone Consumer Protection Act (TCPA) in October 2013, marketers have had a number of questions. One of the biggest questions was around the definition…
Lead Certification Panel at LeadsCon Las Vegas 2013
It was a pleasure speaking at LeadsCon on March 20, 2013 in a panel discussion titled: “I See What You See: Removing Risk & Adding Trust Into the Lead Generation Transaction.” I was joined on…