Lead verification for publishers: How to deliver higher-quality leads and protect revenue
TL;DR Why this guide is for lead publishers Most conversations about lead verification are written for buyers. That makes sense: Buyers are the ones paying for leads, managing conversion rates, and trying to protect their…
FAST Remodeler Live 2026 recap: Lead quality, data, and the future of Home Services growth
The ActiveProspect team attended FAST Remodeler Live 2026 in Nashville, where home improvement, remodeling, roofing, financing, technology, and lead generation leaders came together to discuss what is shaping the next stage of growth for the…
Introducing the Seller Directory: A better way to find and connect with trusted partners
Finding the right partners in lead generation shouldn’t be time-consuming, manual, or uncertain. But for many buyers and sellers, that’s exactly what it is today. Relying on referrals, events, and cold outreach to form new…
Expanding Company Profiles in ActiveProspect
As the ActiveProspect ecosystem continues to grow, we’re making it easier for buyers and sellers to understand who they’re working with, what they specialize in, and how they operate. That’s why we’ve enhanced Company Profiles…
Introducing TrustedForm Masked Certificates for Lead Sellers
ActiveProspect, the originator of independent Internet lead certification, today introduced TrustedForm Masked Certificates, a feature that gives lead sellers more control over how much information they want to share with their buyers. TrustedForm is ActiveProspect’s lead certification service that […]