How to set up TrustedForm to retain Facebook lead ads Certificates
Many marketers using TrustedForm are surprised to learn that they can also use it with Facebook Lead Ads. In addition to helping verify web leads, TrustedForm can generate certificates that document consent for every lead…
Lead source management: A practical guide
TL;DR Overview If you work in Marketing Operations/Demand Gen or Revenue Ops/Sales Ops, you already know the pain: You’re buying or generating leads from multiple sources, pushing them into a CRM, and trying to answer…
2026 mortgage lead gen reality check: What’s working, what’s risky, and what to fix now
The mortgage market doesn’t need another “trend report.” What it needs is a reality check—one that connects what’s happening in the economy to what’s happening inside your lead pipeline, your dialer, and your compliance workflows.…
Introducing the Thumbtack integration for LeadConduit
Managing leads from multiple sources can quickly become complex—especially when each source requires different handling, routing, and reporting. That’s why we’re excited to introduce a new Thumbtack source integration for LeadConduit, making it easier to…
A practical guide to lead source tracking
If you’ve ever pulled a “leads by source” report and thought, “This can’t be right,” you’re not alone. Lead source tracking breaks down fast when definitions are fuzzy, fields get overwritten, or different systems disagree.…