Optimal Lead Distribution Methods for Buyers and Sellers
Whether you are a lead buyer or a lead seller, an effective and efficient lead distribution system is imperative for sustainability and viability in a complex and dynamic marketplace. While the process is typically automated,…
How to Increase Lead Quality for Every Lead You Buy
Has your business dealt with the common misfortune of finding out that the majority of leads you paid for are low-quality, bad leads? Whether you are just breaking into the world of lead purchasing or…
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers: You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…
Video: Paramount Bank Uses LeadConduit to Scale Customer Acquisition
Learn how Paramount Bank leverages ActiveProspect’s real-time lead optimization platform LeadConduit to reject unwanted leads and automate lead processes. With LeadConduit, Paramount Bank has made consent-based marketing a primary driver of their customer acquisition.
LeadConduit Now Offers Real-time Ping Post Bidding
We’re proud to announce that LeadConduit now offers real-time ping post bidding! Ping post is a common process used to buy and sell leads in a variety of industries. In the ping post model, lead…