Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…
Understanding Do-Not-Call rules: The complete guide
The rise of telemarketing has led to stricter regulations to protect consumers from unsolicited calls. One of the most well-known regulations is the Do-Not-Call (DNC) rules, which dictate how businesses and telemarketers can engage with…
How strategic partnerships help you navigate risks and maximize rewards
In our recent webinar, “Partnering for success: Navigating risk and reward in lead gen”, expert speakers Michael Peronto, Director of Professional Services at ActiveProspect, and Dan Lilly, Compliance Officer at Excel, delved into the impending…
New feature: TrustedForm Verify 1:1 Consent Check
The Federal Communications Commission (FCC) has introduced a new rule mandating that consumers give explicit consent to be contacted by each advertiser individually when using regulated technology, known as the one-to-one consent requirement. Manually verifying…
What are TCPA Violations: Causes and how to avoid them
Telemarketing is an effective tool for lead acquisition and nurturing, but it can prove harmful without proper management and adherence to crucial laws like the Telephone Consumer Protection Act (TCPA). The TCPA was enacted in…