FCC lead generation: A guide for lead buyers and publishers
The Federal Communications Commission (FCC) was set to rock the lead generation industry with a key amendment to the Telephone Consumer Protection Act (TCPA) in early 2025. This amendment, the one-to-one consent requirement, would have…
TrustedForm Certificate: The ultimate guide
In the world of digital marketing and lead generation, ensuring the quality of leads is critical. That’s where ActiveProspect and its innovative product, TrustedForm, come in. This guide will cover the basics of ActiveProspect, explain…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
Understanding fraud and bot detection technology
Fraud and bot detection technology is no longer a “nice to have.” If you run digital campaigns, buy leads, or rely on online forms, you are already being targeted by bots and fake traffic. And…
How to choose the best roofing lead providers
Choosing between lead roofing companies can feel like choosing between crews you have never seen on a roof. On paper, they all promise “exclusive” appointments and “high-intent” homeowners. In reality, some fill your calendar with…