TCPA text messages: Rules and regulations guide for 2025
Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and avoiding…
FCC’s TCPA 1-to-1 Consent Rule no more?
It looks like the TCPA 1-to-1 consent countdown is over (for now)! Today, January 24th, 2025, the FCC issued an order postponing the 1-to-1 Consent Rule for up to 12 months. “For these reasons, we…
FCC lead generation ruling: A guide for lead buyers and publishers
If you’re a part of the bubbling, high-stakes marketplace for leads, the recent turn of events at the Federal Communications Commission (FCC) should be firmly on your radar. The FCC’s amendments to the Telephone Consumer…
A guide to call center optimization: Strategies and best practices
Effective call center optimization is the cornerstone of success for businesses managing their own call centers, especially for lead aggregators and sellers handling call transfers to clients. In today’s competitive and highly regulated marketplace, the…
How to verify leads: A guide for lead buyers
Lead buyers are the cornerstone of any successful lead generation strategy, but the work doesn’t stop once leads are acquired. To maximize ROI, increase conversion rates, and maintain compliance with evolving legal requirements, lead buyers…