Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…
How does the new FCC TCPA text message update affect your marketing program?
During our recent webinar “Mastering TCPA compliance in your SMS marketing program” we had the chance to sit down with attorney and TCPA compliance expert Alexandra Krasovec, Partner at Manatt, Phelps & Phillips, LLP to…
Understanding Do-Not-Call rules: The complete guide
The rise of telemarketing has led to stricter regulations to protect consumers from unsolicited calls. One of the most well-known regulations is the Do-Not-Call (DNC) rules, which dictate how businesses and telemarketers can engage with…
How strategic partnerships help you navigate risks and maximize rewards
In our recent webinar, “Partnering for success: Navigating risk and reward in lead gen”, expert speakers Michael Peronto, Director of Professional Services at ActiveProspect, and Dan Lilly, Compliance Officer at Excel, delved into the impending…
New feature: TrustedForm Verify 1:1 Consent Check
The Federal Communications Commission (FCC) has introduced a new rule mandating that consumers give explicit consent to be contacted by each advertiser individually when using regulated technology, known as the one-to-one consent requirement. Manually verifying…