TrustedForm Certificate: The ultimate guide
In the world of digital marketing and lead generation, ensuring the quality of leads is critical. That’s where ActiveProspect and its innovative product, TrustedForm, come in. This guide will cover the basics of ActiveProspect, explain…
Fake leads: How to mitigate the risk of lead fraud
If you buy leads, you’ve probably run into them. The form fill looks complete. The name appears legitimate. The phone number connects. The email doesn’t bounce. On paper, it’s all presumably real human information. But…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
A business guide to TCPA calling hours: Best practices to stay compliant
Telemarketing remains a vital strategy for businesses aiming to connect directly with potential customers. However, with growing consumer privacy concerns and increasing federal and state-level scrutiny, respecting legal boundaries is not optional; it’s essential. The…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…