Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…
TCPA compliance verification guide for lead buyers
The Telephone Consumer Protection Act (TCPA) is a federal law that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent before reaching out to consumers. For lead buyers who…
Compliance checklist for one-to-one consent management
In our webinar “Lead-Gen 2.0: A detailed compliance checklist for 1:1 consent management,” Benjamin Farrar, our Director of Privacy, Security, & Compliance, discussed significant changes sweeping across the lead generation industry with Brett and Scott…
How to achieve seamless one-to-one consent with TrustedForm Verify
There’s no denying the pivotal role that regulations play in shaping the lead generation and performance marketing industry. In our recent webinar, “Taking Action: How TrustedForm Verify solves 1:1 consent,” industry leaders gathered to discuss…
New feature: TrustedForm Verify 1:1 Consent Check
The Federal Communications Commission (FCC) has introduced a new rule mandating that consumers give explicit consent to be contacted by each advertiser individually when using regulated technology, known as the one-to-one consent requirement. Manually verifying…