The best places to buy Insurance leads online
For insurance business owners and managers, a steady flow of qualified leads is the lifeblood of growth. Whether you’re selling health, life, auto, or home insurance, success hinges on connecting with consumers who are actively shopping for coverage. While organic marketing and referrals remain important, many insurance companies today turn to one powerful solution: Buying insurance leads online.
If you’ve landed here, chances are you already know you need more leads and are ready to evaluate your options. Let’s break down why buying insurance leads makes sense, where to buy them, and best practices for getting the most out of your investment.
Why buy Insurance leads online?
When done right, buying insurance leads delivers speed, scale, and predictability that organic methods often can’t match. Here are the key advantages:
- Faster pipeline growth – Instead of waiting for SEO campaigns or referrals to trickle in, you can buy Insurance leads today and start feeding your sales funnel immediately.
- Targeted prospects – Most lead providers allow you to filter by location, demographic, or insurance type, so you only pay for leads that fit your ideal customer profile.
- Scalable model – Whether you’re a local agency or a national carrier, you can dial lead volume up or down depending on your sales capacity.
- Test and learn – Purchased leads are a great way to test new markets, products, or campaigns without overcommitting budget.
Of course, not all leads are created equal. That’s why knowing where to buy insurance leads is just as important as how you manage them.
Where to buy Insurance leads: Top providers
If you’re researching “where to buy insurance leads,” here are six trusted providers frequently used by Insurance lead buyers.
QuoteWizard (a LendingTree company)
QuoteWizard connects consumers shopping for insurance with agents across the U.S. They offer shared and exclusive leads, plus inbound call options. Because they’re part of LendingTree, they benefit from strong brand recognition and a steady stream of online traffic.
EverQuote
EverQuote is one of the largest online Insurance marketplaces, generating millions of consumer quote requests each month. Agents and carriers can purchase leads for auto, home, health, or life insurance. Their platform provides real-time delivery, so you get fresh, high-intent leads instantly.
QuinStreet
QuinStreet is a leading performance marketing company with deep roots in the insurance space. Buyers can purchase real-time, consent-based leads across auto, home, life, and health insurance verticals. With robust filtering, advanced analytics, and seamless integrations into major CRMs, QuinStreet helps insurance businesses scale efficiently while maintaining quality and compliance.
SmartFinancial
SmartFinancial specializes in high-quality, real-time leads with a strong focus on transparency. You can filter by geography, policy type, and even consumer profile. Their integrations with major CRMs make it easy to route leads directly to your sales team.
NextGen Leads
NextGen Leads is known for its real-time, exclusive health and Medicare leads. Their bidding platform lets you control pricing and volume, giving you flexibility to manage cost-per-lead while maintaining quality.
Datalot
Datalot goes beyond lead delivery by connecting consumers directly to agents via warm transfers and call routing. This live-call model can deliver higher conversion rates, since you’re speaking with prospects while they’re actively shopping.
How to buy Insurance leads: Best practices
Buying insurance leads isn’t just about choosing the right provider. It’s about building a system that ensures compliance, protects your brand, and maximizes ROI. Here are some best practices:
Verify consent with TrustedForm
When buying insurance leads, you inherit the compliance risk of contacting them. Independent proof of consent is critical. ActiveProspect’s TrustedForm provides real-time, third-party certificates that document when, where, and how each consumer gave permission to be contacted. This protects your business from TCPA exposure and builds trust with prospects.
Scrub leads with LeadConduit
Not every purchased lead belongs in your CRM. ActiveProspect’s LeadConduit lets you filter, validate, and enrich leads in real time before they reach your sales team. You can:
- Remove duplicates across vendors
- Validate phone numbers, emails, and right party contacts
- Scrub litigators or DNC-listed contacts
- Enrich data with risk and demographics for better routing and decisioning
This ensures your reps only spend time on leads with the highest conversion potential. Check out all LeadConduit’s available add-ons here!
Balance quantity and quality
It’s tempting to chase low-cost leads, but price doesn’t tell the whole story. A $40-$60 exclusive lead that converts is far more valuable than ten $2-$5 leads that never pick up the phone.
Focus on cost per bind, not cost per lead.
Build feedback loops with vendors
Share your disposition data (what happened after contact) with your lead providers. This allows them to refine targeting and improve quality over time. Vendors that embrace transparency will welcome this feedback.
Diversify without diluting
Don’t put all your eggs in one basket. Work with multiple lead providers, but avoid spreading yourself so thin that you can’t manage quality. Aim for a balance: A handful of strong partnerships across both aggregators and direct lead generators without sacrificing control.
LeadConduit helps carriers break the bottleneck by scaling direct lead vendors alongside aggregators—speeding up the process to connect, test, and launch new partners.
Clicks with data: Unlocking the next wave of efficiency
In auto and home insurance especially, clicks make up a large portion of the market. After a consumer fills out a lead form, it’s common for lead generators to display a “click panel” or “click wall” on the Thank You page—often curated by MediaAlpha, QuinStreet, or Transparent.ly. Here, consumers can click on a carrier’s banner (for example, Progressive) and be redirected directly to the carrier’s quote or bind page.
LeadConduit can pre-fill this click data into the carrier’s environment in real time, sparing the consumer from re-entering their information. This creates a frictionless experience, boosts conversion rates, and drives efficiency to bind. For lead generators, it’s an immediate way to monetize traffic; for carriers, it’s a faster, more customer-friendly path from click to policy.
Final thoughts
For Insurance business owners and managers, buying Insurance leads online is one of the fastest ways to fuel predictable growth. But the secret isn’t just knowing where to buy Insurance leads—it’s how you manage them once they arrive.
By partnering with trusted providers like QuoteWizard, EverQuote, QuinStreet, SmartFinancial, NextGen Leads, and Datalot, and by implementing best practices with tools like TrustedForm and LeadConduit, you can reduce compliance risk, boost ROI, scale efficiently with more lead partners, and empower your team to focus on what truly drives impact: Building a powerful D2C channel and accelerating policy growth.
The Insurance market is competitive, but with the right partners and systems in place, buying Insurance leads can be your growth engine for years to come.
