Top places to buy home improvement leads online
If you’re a home improvement business owner or manager, you already know that lead flow is the lifeblood of your company. Whether you sell kitchen remodels, windows, roofing, or full-scale renovations, consistent high-quality leads mean more demos, increased sales, and predictable installation growth.
This guide will break down the advantages of buying home improvement leads online through publishers, affiliates, and aggregators. We highlight a few top providers to consider, and share industry best practices to ensure your media investment delivers the best ROI.
Why buy home improvement leads online
Traditionally, home improvement companies relied on referrals, door-to-door sales, and local advertising. But today’s consumers research projects online first—often filling out digital forms requesting quotes or services. Buying leads online lets you meet prospects where they’re searching and compare providers in real time.
Key advantages include:
- Speed to market – Skip the long ramp-up of traditional campaigns. Buy home improvement sales leads with various opt-in intent. You are able to fill your pipeline and feed your sales rep quickly.
- Targeted prospects – Filter by project type, location, homeowner status, income range, or other criteria to zero in on your ideal customers.
- Predictable pipeline – Smooth out seasonal dips or marketing gaps by supplementing with purchased leads.
- Scalable growth – Add more leads when you hire new sales reps or scale service capacity.
- Measurable ROI – Test vendors, creatives, and geographies quickly and double down only on what converts.
When done right, buying home improvement leads online saves time, reduces guesswork, and gives you a steady supply of motivated homeowners.
Where to buy home improvement leads: Reputable providers
Here are a few of the top places to buy home improvement leads online. Each provider has a strong track record of generating high-intent, consent-based leads for renovation, remodeling, and home service categories.
Modernize
- Specializes in high-ticket home improvement leads like solar, windows, and roofing.
- Integrates with CRMs and call centers for real-time lead delivery.
- Is known for robust customer support and transparent reporting.
HomeBuddy
- Connects homeowners with pre-screened contractors across a wide range of home improvement categories.
- Focuses on delivering exclusive or semi-exclusive leads to help reduce competition among contractors.
- Uses real-time matching and consent-based lead capture to ensure higher intent and better conversion rates.
- Offers tools to manage and track leads so you can follow up quickly and measure ROI effectively.
Thumbtack
- Is a marketplace where homeowners request specific services.
- Is where contractors receive direct requests matched to their skills and service areas.
- Allows you to pay per lead and bid on projects aligned with your expertise.
Lavin Media
- Offers 100% exclusive, pre-qualified leads in home improvement verticals (roofing, windows, solar etc.), so you’re not competing for the same lead as every contractor.
- No upfront contracts: They let you start with a free test batch of leads so you can evaluate quality before paying.
- Emphasis on data quality: Leads are filtered by metrics like homeownership status, readiness to buy, budget, etc.
- Scalable and flexible delivery: Can deploy leads to specific geographic areas/offices/agents and maintain consistent volumes with minimal seasonality.
HomeAdvisor/Angi
- Is one of the biggest names in home improvement lead generation.
- Lets you purchase leads by category (roofing, HVAC, remodeling, etc.) and zip code.
- Has an integrated app for managing leads, scheduling appointments, and tracking reviews.
These platforms are great starting points, but the best choice depends on your niche, budget, and sales process.
How to buy home improvement leads: 5 best practices
Buying home improvement sales leads is only step one—maximizing their value requires a disciplined approach. Here are five best practices:
1. Use LeadConduit to scrub, filter, and reject leads
Lead quality is only as good as the data you receive. LeadConduit lets you automatically scrub leads in real time before they hit your CRM. For example:
- Deduplicate leads to avoid double-charging.
- Verify email and phone data.
- Apply geographic filters to ensure your service area matches.
- Enrich lead data with additional fields to better qualify prospects.
Scrubbing at the intake stage saves time, money, and frustration in your call center. Check out all the available LeadConduit add-ons.
See how Zintex Remodeling Group uses TrustedForm and LeadConduit to improve their lead efficiency.
2. Diversify your lead sources
Resist the temptation to rely on just one vendor. While it’s convenient, putting all your eggs in one basket leaves you vulnerable to policy changes, quality fluctuations, or seasonal dips.
Instead:
- Spread your budget across five to ten lead vendors.
- Test niche providers for specific categories (like roofing or kitchen remodels).
- Compare conversion rates side by side.
This diversification improves stability and gives you negotiating leverage.
3. Verify consent with TrustedForm
Compliance isn’t just about avoiding lawsuits—it’s about building trust with homeowners. By using TrustedForm, you can capture an independent, time-stamped certificate of consent for each lead you purchase. This helps protect your business if a homeowner claims they never opted in.
TrustedForm certificates also store details like the URL, timestamp, and disclosure language shown during form submission, giving you defensible proof of compliance with TCPA laws.
4. Track ROI beyond cost per lead
When researching “how much does it cost to buy home improvement leads,” remember that cost per lead (CPL) is just one piece of the puzzle. A $100 lead that converts to a $10,000 project is far more valuable than ten $10 leads that never convert.
Focus on:
- Lead-to-appointment rate.
- Appointment-to-sale conversion rate.
- Revenue per lead.
- Return on ad spend (ROAS) by vendor.
These metrics reveal which vendors truly deliver ROI.
5. Train your team for speed and consistency
Even the best leads go cold if they aren’t contacted quickly. According to industry benchmarks, leads contacted within the first five minutes are up to 8x more likely to convert.
Ensure your sales team:
- Responds to new leads immediately (via call, text, or email).
- Uses standardized scripts to qualify prospects.
- Logs all activity in your CRM for visibility and follow-up.
Pair automation with training to keep response times low and conversion rates high.
How much does it cost to buy home improvement leads?
Pricing varies widely depending on the provider, vertical, and lead quality. Typical ranges include:
- Shared leads: $20 –$80 each
- Exclusive leads: $75–$150+ each
Factors that affect pricing:
- Geography (high-demand areas cost more)
- Service type (high-ticket services cost more)
- Lead source (owned-and-operated vs. third-party networks)
- Data quality (phone-verified, double opt-in, etc.)
Before committing, test each provider with a small budget and track the downstream ROI.
Final thoughts
In today’s hyper-competitive home improvement market, success hinges on your ability to generate and convert high-quality leads consistently. The companies winning right now aren’t necessarily spending more—they’re more sophisticated in using real time rejection technology to improve lead quality.
By following the best practices above and partnering with reputable lead providers, you’ll turn purchased leads into profitable marketing channels with incremental sales. Whether you’re scaling your window replacement business, expanding your roofing operation, or launching a new remodeling service, the right approach to buying home improvement sales leads can transform your pipeline and your bottom line.
Ready to take the next step? Evaluate at least two of the providers above, and set up time with the ActiveProspect team to review your funnel and help position you for a thriving consent-based marketing channel. ActiveProspect supports lead management, compliance and intelligent lead routing. By partnering with ActiveProspect you’ll have a reliable partner to help grow your funnel and lead flow—day after day.
