What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
ActiveProspect Partners with HOVER to Provide Groundbreaking 3D Technology to Home Service Providers
AUSTIN, TX | SEPTEMBER 30 ActiveProspect, the SaaS platform for consent-based marketing, today announces its partnership with Hover as a lead data delivery integration. Through this partnership, ActiveProspect users and partners will be able to…
ActiveProspect Receives MailCon Automation Choice Spotlight Award
ActiveProspect, the SaaS platform for consent-based marketing, today announces it has received the MailCon Automation Choice Spotlight Award at the Inaugural MailCon Meetup New York event, hosted by Phonexa. This award recognizes outstanding service providers…