The recAP
A publisher’s step-by-step guide towards TCPA compliance
In our recent webinar, “TCPA update readiness: A step-by-step checklist for publishers”, our Vertical Leader of Financial Services, Michael Peronto, our Director of Core Products, Caitie Clarke, and our Customer Success Team Lead, Jennifer Gregory,…
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
The complete guide to the Telemarketing Sales Rule (TSR)
In the dynamic realm of lead generation and acquisition, maintaining compliance with regulations is a critical aspect of operational success and legal safety. Every professional in this industry is well-versed in Telephone Consumer Protection Act…
Celebrating Data Privacy Week
Today, Tuesday, January 28, we celebrate Data Privacy Day, which marks the start of a week where we can expect to see thought-provoking content raising awareness around the topic of data privacy across various media…